With a presence across Instagram, Facebook, and TikTok, West Coast Traveller has built an engaged online community around travel-inspired content. As part of a wider network spanning multiple social platforms and reaching 125,000+ followers, the brand serves as a go-to source for discovering places to visit, things to do, and stories from across the western regions of North America.

While West Coast Traveller maintained a presence across Instagram, Facebook, and TikTok, my role was focused specifically on TikTok content strategy and creation. I produced hook-driven short-form videos designed to capture attention quickly, increase reach, and keep audiences consistently engaged with timely, relevant content.

The content strategy centered on being first to inform audiences about new openings, trending spots, restaurant reviews, local events, and destination-worthy experiences across Vancouver, while also covering select travel and lifestyle content from other parts of the USA’s west coast. This fast, audience-first approach helped position West Coast Traveller as more than a travel account — it became a trusted source for what was happening in the city and beyond.

From entertainment and food to weather-driven updates and travel recommendations, the account delivered content people could return to for both discovery and real-time relevance. Storms headed our way? We covered it. A new restaurant opening? We posted it. A place worth visiting on the west coast? We made it part of the conversation.