From its expansion into both levels of the Vancouver Convention Centre to a record-breaking return post-pandemic, VIAS has consistently redefined what an auto show can be. In 2024, the show welcomed 129,034 attendees after a four-year hiatus. In 2025, it shattered nearly every record with 138,773 attendees over five days, a record single-day attendance of 42,761 visitors, and 4,424 EV test drive executions. More than an automotive showcase, VIAS has become a destination, a celebration of innovation, design, and the future of driving in BC.

The content strategy leaned into authenticity and energy. Rather than polished, produced coverage, I put myself on camera, reacting to the cars, walking the floor, and bringing the audience into the experience as it happened. From the new Tesla Cybertruck to exotic supercars, performance vehicles, and the latest EV innovations, the goal was simple: make followers feel like they were standing right there on the show floor.

Every piece of content was created, edited, and published on the spot. There was no post-production window, no second takes, and no safety net. Live event content lives and dies by its energy, and the approach throughout was to capture genuine reactions and real moments that translated into scroll-stopping content across every platform.

Covering an event of this scale as a one-person content team required quick thinking, platform awareness, and the ability to shift tone and style depending on which publication the content was being created for. What worked for Auto Showcase Canada was different from what resonated with The Social Corner’s audience, and every piece of content reflected that awareness.